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Arabian Travel Market
Discover, Explore, Experience

Connect with industry leaders, forge partnerships, and make lasting memories at this premier travel event in Dubai.

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Maximizing Your ATM Experience in Dubai 

The Arabian Travel Market (ATM) is a premier international travel and tourism event that takes place annually in Dubai, United Arab Emirates. It gathers industry experts, exhibitors, buyers, and travel lovers from all over the world and is acknowledged as the premier international event for the Middle East travel sector. 

Introduction to ATMs in Dubai 

ATM provides a platform for networking, commercial opportunities, and information exchange within the travel and tourist industry. The event offers a thorough picture of the travel market in the Middle East by showcasing a wide range of goods, services, locations, and industry advances. 

The event will feature exhibitors from various travel-related sectors, including airlines, hotels, resorts, tour operators, travel technology companies, destination management groups, and more. Exhibitors get the chance to present their products, interact with prospective partners and clients, and enhance their business networks. 

A wide range of conferences, seminars, and workshops are also organized by ATM where eminent speakers, thought leaders, and industry experts from the travel and tourism industry share their research, trends, and best practices. 

The Arabian World Travel Market also acts as a center for business networking and relationship building. To improve their commercial chances in the Middle East and elsewhere, it provides a bustling marketplace where exhibitors and buyers can interact, strike agreements, and create alliances. 

Benefits of using ATMs in Dubai 

The Arabian Travel Market (ATM) in Dubai offers numerous benefits for participants, businesses, and the overall travel industry. Some of the key benefits of the Arabian World Travel Market in Dubai include: 

  • Networking Opportunities 

An exceptional networking opportunity is provided by ATM with global decision-makers, business experts, and possible partners. It enables participants to interact with important figures in the travel and tourism sector, developing alliances and collaborations that may result in new business prospects. 

  • Business Development 

Companies can present their goods, services, and locations to a large audience by exhibiting at ATM. It acts as a point of entry into the Middle Eastern travel sector, drawing clients, tour guides, and travel brokers who are actively looking for new business collaborations. Businesses can increase their consumer base, land contracts, and create leads by taking part in ATM. 

  • Market Trends and Insights  

The Arabian Travel Market provides insightful information on the most recent advancements, innovations, and trends in the travel and tourism sector. Attendees can learn about developing markets, customer preferences, and changing travel habits, which will help them make wise business decisions and modify their marketing plans in response to shifting consumer needs. 

  • Exposure and Brand Visibility 

Being a part of ATM enables businesses to broaden their brand exposure and visibility globally. Because of the media attention, trade magazines, and travel influencers the event receives, exhibitors have the chance to increase their brand recognition and media exposure. In order to reach a large audience and raise awareness of their services, exhibitors can also take advantage of the event's marketing channels. 

  • Market Entry and Expansion 

The Arabian Travel Market offers a forum for businesses wishing to enter or increase their presence in the Middle East as a gateway to the travel market. The host city, Dubai, is a key hub for connecting to worldwide travel routes, making it a perfect starting point for businesses wishing to enter the expanding Middle Eastern tourism sector. 

  • Cultural Exchange and Destination Promotion 

ATM honors the Middle East's many travel destinations and rich cultural history. It provides a platform for nations and locations to advertise their distinctive products, customs, and tourist attractions. This cross-cultural interaction helps people understand one another better, promotes tourism partnerships, and makes the region's assets more widely known. 

Do’s and Don’ts of Arabian Travel Market (ATM) Dubai 

You can make the most of your time at the Arabian Travel Market and take advantage of opportunities to expand your travel agency by adhering to these dos and don'ts. 


  • Do Plan beforehand.  

Before going to the Arabian Travel Market, make sure your goals, objectives, and approach are in order. To make the most of your time at the event, research the exhibitors, presentations, and networking opportunities. 

  • Do Bring enough marketing materials.  

Make sure you have extra flyers, business cards, and marketing materials to give out to prospective clients and partners. Make sure your materials are eye-catching and draw attention to the distinctive features of your travel agency. 

  • Do Engage in Effective Networking 

Engage in active conversation with business partners, potential clients, and industry experts while at the event. Be personable, start discussions, and pay attention while you're talking. After the event, trade contact details and swiftly follow up. 

  • Do Stay Updated on Industry Trends  

Attend conferences, workshops, and seminars to learn about new advancements and trends in the travel business. To stay ahead of the curve, keep up with emerging technologies, consumer tastes, and sustainable business practices. 

  • Do Showcase Your Brand 

Invest in a booth that showcases your business identity and is appealing and well-designed. Make your booth stand out from the competition by making it welcoming and informative. Engage guests and make a lasting impression by using images, interactive exhibits, and demonstrations. 


  • Don't Be Passive 

Avoid standing or sitting still at your booth without talking to visitors. Approach visitors proactively, strike up talks, and promote your goods. 

  • Don't Oversell  

While advertising your travel agency is crucial, refrain from employing forceful or aggressive sales techniques. Instead, concentrate on developing connections, learning about potential customers' needs, and offering pertinent information. 

  • Don't Neglect Follow-up 

Never undervalue the significance of follow-up after the event. Spend some time getting in touch with your contacts, sending them personalized follow-up emails, and setting up follow-up meetings to talk further about potential collaborations. 

  • Don't Ignore Competitor Analysis 

Pay attention to the exhibits and presentations of your rivals. Examine their marketing methods, products, and offerings. This might give you insightful information and point out places where your own business strategy needs work. 

  • Don't Forget to Evaluate  

Don't forget to assess the results and effects of your involvement after the event. Determine whether your objectives were successful, get input from your team and contacts, and note any lessons learned for future attendance at similar events. 

Tips After Attending Arabian Travel Market 

After attending the Arabian Travel Market (ATM), it's important to take certain steps to make the most of your experience and capitalize on the opportunities that arose during the event. By putting these suggestions into practice, you can make the most of your Arabian Travel Market experience and position your travel company for long-term success and growth. Here are some tips to consider: 

  • Follow Up with Contacts  

Make quick contact with the people you met during the ATM. To thank them for the meeting and explore future collaborations or partnerships, send personalized follow-up emails or give them a call. To create and foster connections, take the initiative to keep the lines of communication open. 

  • Prioritize Leads  

The leads you obtained at ATM should be sorted and prioritized according to their potential value to your company. Invest your time and resources in the leads that have the best chance of success. Adapt your follow-up strategy to each lead's needs and preferences. 

  • Evaluate Goals and Outcomes  

Consider your aims and goals for going to ATM. Analyze your performance in achieving them and the results of your involvement. Track measurable results, such as leads produced, contracts closed, or new alliances formed. Determine what worked well and what needs to be improved for upcoming events. 

  • Gather Feedback  

To acquire new viewpoints and insights, ask your team members that attended ATM for their opinions. Consider also asking the contacts you made at the event for their opinions. Their feedback might offer insightful information about how they view your products, booth display, and interactions. 

  • Review and Modify Strategies  

Analyze the success of your engagement tactics, booth design, and marketing and promotion initiatives. Determine what went well and what needs to be improved. Refine your ideas and tactics for upcoming events and your company's general operations using the information from ATM. 

  • Stay Connected  

After your initial follow-up, stay connected with the contacts you established at ATM. Inform them of any changes, new services, or other pertinent information pertaining to your travel company. Creating enduring connections can result in future recommendations or collaborations. 

  • Leverage Media Coverage  

If your participation in ATM resulted in media attention or publicity, take full advantage of it. Send out newsletters, social media platforms, or your website to share stories, interviews, or other media items. This may improve the industry's perception of and credibility with your brand. 

  • Action Items 

Take care of any commitments or action items that came up during ATM. Make sure you swiftly carry out any commitments you made to supply extra information or follow up on specific requests. Your reputation will be strengthened if you present a trustworthy and competent attitude. 

  • Stay Updated on Industry Trends 

Continue to stay informed about the latest trends, developments, and innovations in the travel industry. Keep track of emerging technologies, consumer preferences, and sustainability practices. This knowledge will help you stay competitive and adapt to changing market demands. 

  • Prepare for upcoming events  

Think back on your time at ATM and highlight the major lessons you learned that can help you plan for future events. To further grow your network and create new chances, identify other industry events that support your company's goals and think about attending them. 

How Sriggle Can Add Benefit to your Travel Business? 

Sriggle, a well-known provider in the travel technology sector, sets the standard by providing a broad selection of dependable and cutting-edge products. Our broad range of products and services now includes travel portals, APIs, and destination management software. We provide premier travel tech solutions that are both high-quality and frictionless, backed by years of industry experience and a team of highly qualified experts. Our products are carefully crafted for simple integration and put through thorough testing. You can confidently anticipate significant successes for your travel company by working with Sriggle. 

Are you ready to work with Sriggle to grow your travel business in USA/UK/UAE/Asia/India? Get partnered with us and get all your questions answered by our team of experts. What are you waiting for? Call us today.  

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